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Category: Trends
Fourth of July By The Numbers
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Larry King Live Ends, the Web Reacts
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I Tweet Therefore I Am
The fascination with Twitter has less to do with the number of users and everything to do with the ability to observe and study a notable online community of passionate short-form content creators and consumers. This is of course, not just any online community. Twitter is quickly becoming the lens into all that moves us … Continue reading I Tweet Therefore I Am
Migrate Delicious links to Google bookmarks
Del.icio.us is arguably the most popular online bookmarking service around, and also doubles up as a social media website to provide traffic to websites. Del.icio.us is owned by Yahoo. However, with the recent attempts of Microsoft to take-over Yahoo, your bookmarks may not be as safe as you believe. Many have raised their concerns about … Continue reading Migrate Delicious links to Google bookmarks
Here’s how to leverage technology at little or no cost
In the old days, newspapers printed what they considered news and we took what they gave us. Now, you can create your own “channel” of news and selected topics of interest. Using Google Reader, you choose the content you want to read every day and Google Reader will pull it all together for you into … Continue reading Here’s how to leverage technology at little or no cost
Top 10 Twitter Trends This Week
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Keep ‘Em Coming Back
Sure you want to grow your business, increase your fans, introduce new products and services, go boldly where no small business has gone before. But let’s not forget the importance of those customers you already have. Remember, keeping them happy and coming back for more will always be easier and less expensive than bringing in … Continue reading Keep ‘Em Coming Back
An army of likable objects: The new Facebook marketing strategy
Since the fan Page was introduced in 2007, marketers on Facebook have been clamoring for fans. Campaigns to drive fan acquisition have ranged from contests to virtual gifts, all in the name of gathering an audience to support future marketing efforts. StepChange, a leading developer of Facebook campaigns, says that once the brands they work … Continue reading An army of likable objects: The new Facebook marketing strategy
Ten Best Practices of Online Engagement
Congratulations! You have entered the world of social media and are actively listening, monitoring, reading, and dipping your toes into engaging in conversations. You are monitoring social media mentions and measuring sentiment of yourself and your competitors. Moreover, you are tracking larger industry trends, trying to understand what customers want, and listening for purchase intent. … Continue reading Ten Best Practices of Online Engagement
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