Category: Trends

Ashton Kutcher Has Little Twitter Influence

Posted on by Todd Lohenry in Social Media, Trends

Image via Wikipedia A study conducted at Northwestern University determined that celebrities like Ashton Kutcher with millions of Twitter followers are mostly ignored on the social media site, resulting in very little if any influence. When the researchers applied their mathematical algorithm to the countless tweets that appear on Twitter each day, they found that … Continue reading Ashton Kutcher Has Little Twitter Influence →

What do the latest social media stats mean for your business?

Posted on by Todd Lohenry in Social Media, Trends

Image by the tartanpodcast via Flickr A global business I’m working with is run by a very successful woman who is rarely in her office–or in her home state, for that matter.  She spends a large percentage of her time developing relationships with her clients in other parts of the world and making them wildly … Continue reading What do the latest social media stats mean for your business? →

Has Twitter Has Killed RSS Readers? Traffic To Google Reader Down 27% Since Last Year

Posted on by Todd Lohenry in Facebook, Social Media, Thoughts, Trends

RSS readers, the wave of the future a few years ago, are now basically toast, thanks largely (we think) to Twitter, Facebook, and other forms of social media (especially Twitter). RSS readers were unlikely to go truly mainstream anyway, because they're too complicated for mass-market consumers.  And now much of the early adopter market that … Continue reading Has Twitter Has Killed RSS Readers? Traffic To Google Reader Down 27% Since Last Year →

Tailored communities give Intel a social-media boost

Posted on by Todd Lohenry in Facebook, Social Media, Trends

Why has Intel made such a point to engage across various social-media platforms? You go where your customers are. We have a pretty robust presence on Facebook, Twitter and YouTube. On those platforms we are reaching consumers of all varieties (enthusiasts, gamers, media experts, etc.) We have consistent presence on LinkedIn where we are reaching … Continue reading Tailored communities give Intel a social-media boost →