Category: Social Media

4 Things to Consider When Creating a Business Logo

Posted on by Todd Lohenry in Social Media

With all the noise on the Web today, good branding is more important than ever. Even if your business is not a cutting edge tech startup, the overall identity of your face on the Web, social media and your storefront should be unified, clean and compelling.   There's a lot about doing business on the … Continue reading 4 Things to Consider When Creating a Business Logo →

Having a strategy doesn’t make you social

Posted on by Todd Lohenry in Blogging, Social Media

Let me clear up front: If you are going to use social media, you absetively should have a strategy driving your efforts.  Totally. But simply creating a social media strategy and executing it doesn’t mean you are using social media correctly.  I can create a blogging strategy for your company and tell you exactly what … Continue reading Having a strategy doesn’t make you social →

You don’t need perfection to be a good blogger, but you do need passion

Posted on by Todd Lohenry in Social Media

Earlier this year, I performed this social media strategy audit for a smaller company.  After presenting the results and my findings to the company, I was on a conference call with the owner and his son, who was the marketing manager, discussing what their next steps should be.  My findings, coupled with the company’s resources … Continue reading You don’t need perfection to be a good blogger, but you do need passion →