Category: Social Media

The 2012 Community Manager Report

Posted on by Todd Lohenry in Infographics, Social Media

Good stuff! The community manager is the most popular role among social media teams (according to Altimeter). It has emerged as the main public face of the social media efforts for most companies. Some companies choose to use junior level employees to manage their online communities, while others commit large teams with hierarchies to the … Continue reading The 2012 Community Manager Report →

97 Ideas for Building a Valuable Platform

Posted on by Todd Lohenry in Content Marketing, Social Media, Thought Leadership, Thoughts

Looking to sink your teeth into some good strategic thoughts for a Saturday? Chris Brogan’s got you covered… 2012 is the year where social media oversaturation hits hard. We will scale back on our participation in social networks, and we will most certainly scale back who we choose to follow as sources. This won’t be … Continue reading 97 Ideas for Building a Valuable Platform →

Getting Things Done [GTD] and content marketing

Posted on by Todd Lohenry in Content Marketing, Social Media, Thought Leadership, Thoughts, TODDx Talks

I maintain that 'how do I add content marketing to my plate and still get home for supper?' is one of the most pressing issues in social media today. The pundits all say that this is the year for curation and content marketing but not a lot of experts are giving direction to thought leaders … Continue reading Getting Things Done [GTD] and content marketing →

Tools for Tuesday; Evernote [updated]

Posted on by Todd Lohenry in Facebook, Featured, Technology, TODDx Talks

Here's another '5 Minute University' session. This time on one of my favorite tools, Evernote... Here's a bonus riff that I just added! Here's an outline of the topics... 1 Why Evernote? 1.1 Google Notebook replacement 1.2 Addresses the 'collection bucket' issue 1.3 Key features 1.3.1 Capture anything 1.3.2 Access anywhere 1.3.3 Find things fast … Continue reading Tools for Tuesday; Evernote [updated] →

13 Ways Social Media Scares Marketers

Posted on by Todd Lohenry in Social Media

Cute! Heidi Cohen has 13 ways social media scares marketers for Friday the 13th. The first one comes up in every social media class and preso her in Northeast Wisconsin… Social media is scary for marketers. Used to controlling their brand and messages, they feel most comfortable using one-to-many media for distribution. By contrast, social … Continue reading 13 Ways Social Media Scares Marketers →

How To Feed The Social Media Beast

Posted on by Todd Lohenry in Blogging, Content Marketing, Social Media, Thoughts

More good thoughts from Heidi Cohen… Social media is like a hungry teenage boy. As any parent will tell you, when it comes to food, they’re never satisfied. Similarly, social media has a voracious appetite requiring continual feeding in the form of content and communications in a variety of formats. What’s a marketer to do … Continue reading How To Feed The Social Media Beast →

Publish or Perish 2.0

Posted on by Todd Lohenry in Social Media

Yesterday I spoke at an in-service day for teachers at Northeast Wisconsin Technical College on the topic of social media for academic thought leaders. Here's my preso... Publish or Perish 2.0 http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=nwtcpreso-120111043946-phpapp02&stripped_title=publish-or-perish-20&userName=toddlohenry View more presentations from e1evation, llc