5 Tips to Kick Start Your Link Building via Social Media Monitoring

Image via CrunchBase Lately there's been renewed interest in building links via social media monitoring. To build links this way, a link builder creates a monitoring search in their favorite social media tool and waits for it to find news stories, blog posts, tweets, comments, and other social content. Each new post is an opportunity … Continue reading 5 Tips to Kick Start Your Link Building via Social Media Monitoring

5 Steps to Reduce the Pain of Starting a Business Blog

Image by kk+ via Flickr Blogging can be intimidating for someone who hasn’t done it in the past or grown up in the age where everyone has a personal blog.  It is, however, critical that business owners and marketers ‘blog for business.’  Putting pen to paper or more appropriately, putting fingers to your keyboard is … Continue reading 5 Steps to Reduce the Pain of Starting a Business Blog

Tyra Banks on creating demand with audience empowerment

Lessons gleaned from Banks’ newest venture? Empower your audience. The data is available and the demand exists, so do your homework and listen up. Leverage your network by pulling in the experts you know who can speak to your audience on the topics they care about. Knowing what they want is half the battle — … Continue reading Tyra Banks on creating demand with audience empowerment