Category: Social Media

Has business social media hit the mainstream?

Posted on by Todd Lohenry in Social Media

"SmartPulse — our regular reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social-media practices and issues. Our most recent poll question: Which statement best describes your business’ current approach to social media? We are experimenting — 41.88% We have a documented social-media marketing plan and metrics to track performance … Continue reading Has business social media hit the mainstream? →

Social Media for Farmers…

Posted on by Todd Lohenry in Facebook, Social Media, Thoughts

Image by barockschloss via Flickr Social media is not just for the kids, the young, hip and aware. It’s also for ag producers. I’m David Sparks and I’ll be right back to tell you why. My kids can’t wait to get on Facebook to tell everybody, that has committed to being their “friend”, everything they … Continue reading Social Media for Farmers… →

Fish where the fish are

Posted on by Todd Lohenry in Facebook, Social Media, Trends

Reasons your organization can’t afford not to measure its Facebook presence: 500. Million.There are over 500 million people on Facebook. They’re connecting with friends, sharing information, even segmenting themselves into like-minded groups. It's a gold mine of measurable, actionable information. It's where users spend their time online.Social media, and especially Facebook is where users spend … Continue reading Fish where the fish are →

What Companies Want in a Social Media Intern

Posted on by Todd Lohenry in Social Media, Thoughts

As well as looking good on your resume and netting you college credit, interning in social media can offer you incredibly valuable experience in the world of work, where social media experience is becoming ever-more important. However, competition for good placements can be fierce, so it’s good to know what companies look for in a … Continue reading What Companies Want in a Social Media Intern →

Stop Phoning It In

Posted on by Todd Lohenry in Facebook, Social Media, Thoughts

Image via CrunchBase If you’re responsible for your company’s newsletter ['or blog or any other outward facing communication' ed. note], stop looking at it as a burden. Ask yourself this question: “What would be MOST useful to the people getting this newsletter?” And then ask yourself this question: “What else besides my company’s pitch can … Continue reading Stop Phoning It In →