Your Brand On Facebook: TMI?

Image via CrunchBase Yesterday morning, I logged into Facebook (as I do each morning) and saw a post from my cousin's wife that my cousin had suffered a major heart attack the night before and had open-heart surgery. Thankfully, he will be ok, but the shock of this happening to my cousin at such a … Continue reading Your Brand On Facebook: TMI?

B2B Marketing Summit ’10 Wrap-up: Seven takeaways to help you engage potential customers, generate high-quality leads and more

Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa's seventh annual B2B Marketing Summit. The Summit will next be in Boston, October 25-26, for East Coast … Continue reading B2B Marketing Summit ’10 Wrap-up: Seven takeaways to help you engage potential customers, generate high-quality leads and more

From Side Project to Sustainable Business Using Social Media

Image via CrunchBase Over the last 18 months I’ve built two profitable businesses with the help of social media. One business was a sure thing; the other was a side project. My side project was a blog: womeninbusiness.com.au. All of the important numbers (subscribers, page views and profits) are growing monthly and I’ve never paid … Continue reading From Side Project to Sustainable Business Using Social Media

Video Can Help Boost Donations in End-Of-The-Year Fundraising

Adding video to your end-of-year online campaigns can help you achieve, and even exceed, your year-end fundraising goals. That shouldn’t come as a surprise. We know that video can connect people to the work you do every day in a ways simple text just can’t match. We also know that the distance separating the web … Continue reading Video Can Help Boost Donations in End-Of-The-Year Fundraising