The Social Media ROI Universe

Brian Cavoli of BzzAgent shares... You could say there’s a universe of ways people measure the ROI from their social media marketing. Some of the more popular methods, like counting Facebook “likes” and re-tweets, have very little meaning to the CFO, while other newly developed formulas around engagement can be, well, rather creative. Only one … Continue reading The Social Media ROI Universe

Twitter, Facebook, LinkedIn And The Social Media Bill Of Rights

This infographic from BackgroundCheck.org takes a closer look at the current state of privacy in social media, proposing a social networking bill of rights, and includes an overview of the relative TOS for Facebook, Twitter and LinkedIn. As things stand, these social networks are all on your side, although they could certainly be a little clearer about where they stand. Moreover, some official government legislative policy on this legal grey area would be very welcome. Twitter, Facebook, LinkedIn And The Social Media Bill Of Rights [INFOGRAPHIC] - AllTwitter

The Opportunity for Business

Chris Brogan starts the week with a very zen-like perspective on social media… A lot of what we do in social networks certainly seems busy and active. We tweet. We share. We pass on articles (sometimes because we’ve been asked/begged/pleaded with to share them). We skim a lot. We glance over a post or concept … Continue reading The Opportunity for Business