5 Tips for Improving Your Social Customer Service

Image via CrunchBase Back in the day, if you wanted support from a business, you had to go to where the business’s reps were. Be it via an 800 number, support forums, e-mail or chat, the business would set the rules about how quickly your inquiry was addressed. But with social media growing as a … Continue reading 5 Tips for Improving Your Social Customer Service

Is Groupon a Good Deal for Small Business?

In order to stimulate interest, businesses are told they have to discount goods and services by at least 50 percent. Even deeper discounts of up to 80 percent are encouraged. On top of that, the group buying site keeps as much as 50 percent (more perhaps?) of the amount the merchant brings in. You do … Continue reading Is Groupon a Good Deal for Small Business?

Get Famous Using Twitter to Market Your Company & Yourself

"Twitter is a social networking and micro-blogging service that can be accessed through your account on their website, on your desktop, by instant messaging and mobile phones. Hundreds of thousands of people and companies, including several presidential candidates, reportedly, are users, although the firm won’t release that information. What is known about Twitter is that … Continue reading Get Famous Using Twitter to Market Your Company & Yourself

Can social media help me with my marketing issues?

Aliza Sherman has a great post over at Web Worker Daily... "How many times are you hearing the question, “Why should I engage in social media?” during your work week? I’m hearing it often, and it’s reminding me of 1995 and 1996, when clients — and colleagues — were asking “Why should I have a … Continue reading Can social media help me with my marketing issues?

How to write a blog post in 10 minutes

Part of a series. Original version at AlexandraSamuel.com. In my recent blog post about how to sustain your social media presence in just 3 hours a week, I advise drafting 3 blog posts in under one hour. That may sound unimaginable if (like me) you've fallen into the habit of turning each blog post you write … Continue reading How to write a blog post in 10 minutes

Facebook is not the house

"These days I can’t get through a presentation on the use of social media in marketing without someone inquiring whether they should use Facebook as the primary web presence for their business. “I mean, it’s free and look at all these cools tools you can add to your Fan Page.” Let me be very clear … Continue reading Facebook is not the house