Social Media – Page 26 – Todd Lohenry LLC

Social Media and B2B Marketing

Posted on April 30, 2011 by Todd Lohenry in Social Media, Thoughts

Social media is a tool that, on the surface, appears to only have use in certain areas- such as simple interpersonal relationships or business-to-consumer marketing. However, experienced users recognize the benefits of social media in establishing and maintaining business-to-business marketing. Those in marketing may claim, “Well, people who are into social media aren’t the audience … Continue reading Social Media and B2B Marketing →

14 Best Practices for Long-Term Social Media Success

Posted on April 29, 2011 by Todd Lohenry in Social Media, Thoughts

The key to zooming in on purpose and usefulness within social channels starts with the realization that there is no one audience. Nor is there a sustainable market for branded messages, marketing campaigns, or “Tweet/Like to Win” contests. Indeed, every channel created to represent the brand must carry a purpose, mission and corresponding value. One … Continue reading 14 Best Practices for Long-Term Social Media Success →

Setting Up a Social Media Listening Dashboard

Posted on April 25, 2011 by Todd Lohenry in Social Media

via nonprofitmarketingguide.com Personally, I swear by HootSuite as a social media dashboard -- I find it's the best tool for small businesses and people who are just getting started in the space. Comment below or 'connect' above if you want to know why! You can follow the 'via' link above if you're interested in learning … Continue reading Setting Up a Social Media Listening Dashboard →