Category: Social Media

Start Somewhere with Social Media

Posted on by Todd Lohenry in Facebook, Social Media

You've heard lots about it. Twitter and Facebook and you've gotta get on there, and something huge will happen, and, and... so then what? There's so much hype and so many people skipping a few steps in the middle of the explanations that understanding what to do gets pretty frustrating pretty quickly. Oh, and results … Continue reading Start Somewhere with Social Media →

Why You Should ‘Fix Your House’ Before Inviting People Over

Posted on by Todd Lohenry in Social Media

So here’s a simple rule of thumb to live by: if you’re going to launch an external social media initiative – even something as simple as an official Twitter handle – make sure it’s properly supported on your primary website and via your email communications. And the more intricate your external efforts become, the more … Continue reading Why You Should ‘Fix Your House’ Before Inviting People Over →

Top 5 Social Media Tips for C-Suite Execs

Posted on by Todd Lohenry in Blogging, Social Media

Alltop CEO and former Apple evangelist, Guy Kawasaki is the poster child for the active social media executive. Kawasaki’s perspective comes from years of blogging and using Twitter to further his business initiatives. He sees social media as a means for executives, “To establish yourself as a fascinating subject-matter expert.”For the executive looking to become … Continue reading Top 5 Social Media Tips for C-Suite Execs →