Social media is not a silver bullet

I believe that alignment with the overall marketing strategy of the business is crucial, social media doesn’t stand on its own for many companies.  It is very important but the company can’t rest everything on the modern tools of the day.  Most businesses today who are looking at or implementing social media are not dumping … Continue reading Social media is not a silver bullet

21 Apps That Can Make You More Effective

Once again, Google tops our list with a host of tools to get you from nine to five (and beyond). By now, we are all familiar with Google Docs for collaborating on documents; Google Calendar for sharing schedules and setting reminders and tasks; Google Reader for ushering updated content from your favorite sites directly into … Continue reading 21 Apps That Can Make You More Effective