Category: Social Media

North Shore Bank Plays Foursquare

Posted on by Todd Lohenry in Facebook, Social Media

Though banks are uncomfortable with the concept, many are essentially in the retail business. In my area of the Southeastern US, Bank of America and Chase have a retail delivery network akin to quick-serve restaurants, pharmacies, and gas stations. There seems to be one on every corner. Considering the current expansion of branch networks (mostly … Continue reading North Shore Bank Plays Foursquare →

How to use Facebook for Business

Posted on by Todd Lohenry in Facebook, Social Media

Social media sites are important assets for businesses; they enable businesses to get found and engage with potential buyers on the web. With over 400 million people on Facebook, this is really a social media tool for connecting with people and expanding your business network. Marketers have an opportunity to use Facebook to expand their … Continue reading How to use Facebook for Business →

Using Social Forensics to Evaluate Job Candidates

Posted on by Todd Lohenry in Social Media

It's no surprise that companies use social media to research job candidates.  A recent survey by Microsoft confirms this, showing that 70% of recruiters and hiring managers use social media to review online information about potential hires.    Fortune Magazine, in their article How LinkedIn Will Fire Up Your Career, called social media the future … Continue reading Using Social Forensics to Evaluate Job Candidates →