Why Your Grandpa Is On Facebook

“Old people” on Facebook: They couldn’t beat it, so they joined it.But why? And how did they hear about social media in the first place? They can’t all be simply stalking their younger relatives, can they?A new study from the AARP — that’s the American Association of Retired Persons — shows that baby boomers in … Continue reading Why Your Grandpa Is On Facebook

How Much Is a Facebook Fan Really Worth?

Lots of companies — more every day, it seems — want to have Facebook “fan” pages, where customers or would-be customers can connect with them and become part of their online community. But what are those fans actually worth to a company? Everyone has their own views on that question, but now a social media … Continue reading How Much Is a Facebook Fan Really Worth?

There Are No More Blind Dates

The socially powered Web has become the tool of choice to find business and personal information about the people, products, services, and companies we are considering doing business with. Because people know they can do a quick bit of research and often discover additional information before making purchase decisions, it’s become a standard part of … Continue reading There Are No More Blind Dates