Category: Social Media

It Is What It Is And It Does What It Does

Posted on by Todd Lohenry in Facebook, Social Media

Social Media (or any other form of Marketing and Communications) won't save a bad product, brand or service. This may seem like an obvious statement out of the gates, but it is something that many brand managers don't really wrap their heads around. If you love the TV show Mad Men (and who, in their … Continue reading It Is What It Is And It Does What It Does →

Your Small Business Still Needs A Website

Posted on by Todd Lohenry in Social Media

Over at Search Engine Land, Hanan Lifshitz, CEO of local search provider Palore, asks: Do Small Businesses Need A Website? In his post, Hanan offers a case study showing how a New York cardiologist was able to make her way into Google’s 7-pack WITHOUT the benefit of a Web site. Instead, the cardiologist claimed her … Continue reading Your Small Business Still Needs A Website →

Six Steps For Dealing With Detractors

Posted on by Todd Lohenry in Facebook, Social Media

Dealing with detractors is perhaps one of the biggest pain points for companies just starting and even well entrenched in social media marketing. “What if someone says something bad about our company?” is often asked by brand managers, executives and more when opening their websites or even Facebook pages to conversations and interactions with consumers. … Continue reading Six Steps For Dealing With Detractors →