Facebook Fans Spend More Money

A social media marketing company called Syncapse surveyed [PDF link] 4,000 people who have “Liked” the top 20 brands that have pages on Facebook and figured out exactly how valuable those “fans” are.The study (“The Value of a Facebook Fan: An Empirical Review”) estimates that someone who has Liked a brand will spend an average … Continue reading Facebook Fans Spend More Money

Why Should Your Business Use Social Media?

According to the Social Media Marketing Report for 2010, marketers are seeing a significant increase in web traffic with only a few hours of time invested per week.   They also have a noticeable increase in their search engine rankings and are able to track deals that were closed due to their participation in the Social Media … Continue reading Why Should Your Business Use Social Media?

5 Reasons Agencies Continue to Struggle with Social Media

Forrester’s recently projected social media marketing spend to increase at an average of 34% a year through 2014. But Marketers are still finding it difficult to locate the ad agencies that are credible and capable within the social media arena. According to Forrester’s research, marketers don’t trust traditional agencies to run their social media campaigns, but neither … Continue reading 5 Reasons Agencies Continue to Struggle with Social Media

The Future of Cloud Computing

A solid majority of technology experts and stakeholders participating in the fourth Future of the Internet survey expect that by 2020 most people will access software applications online and share and access information through the use of remote server networks, rather than depending primarily on tools and information housed on their individual, personal computers. They … Continue reading The Future of Cloud Computing

Taking Online Social Offline

Many of us are finding knowledge resources and networking opportunities in new places. My top professional development resource is now Twitter. It used to be my Google Reader but now my Twitter friends act as a filter (or curator) by sharing the best blog posts they’ve read about social media, association management and other topics … Continue reading Taking Online Social Offline