Everybody hates Facebook but they aren’t leaving

As Facebook prepares to celebrate reaching 500 million members later this week (it added the last 100 million in only five months), ForeSee Results released the unhappy findings of its 2010 American Customer Survey Index. Participants gave Facebook only 64 points out of 100 in the customer satisfaction survey, making it one of the lowest-ranked … Continue reading Everybody hates Facebook but they aren’t leaving

You CAN Teach an Old Spice New Tricks!

"I'm on a horse."Those are the words that turned the once-stale Old Spice brand into something refreshing and new. The folks at Proctor and Gamble, who make Old Spice, took it a step further last week when they launched an Old Spice Guy response campaign, creating dozens of personalized responses to the tweets, emails and Facebook posts … Continue reading You CAN Teach an Old Spice New Tricks!

If You Think Social Media Marketing is Worthless, You’re Doing it Wrong

Has your company spent seemingly countless hours tweeting on Twitter, networking on Facebook and writing the company blog? Have you found yourself wondering if it's all a waste of time? Maybe that last Facebook fan page contest saw fewer entries than you'd hoped for, or that last Twitter-only coupon had fewer redemptions than you'd expected, … Continue reading If You Think Social Media Marketing is Worthless, You’re Doing it Wrong

The One Mistake That Will Kill Your Facebook Page Strategy

This morning I received an email from a reader linking to an article from Ducati, the famous motorcycle company, about why they decided to remove their Corporate Blog and replace it with a Facebook Page. In the article they highlight the various reasons that they decided to make the shift. While they may have justified … Continue reading The One Mistake That Will Kill Your Facebook Page Strategy