One of the most important shifts to understand in marketing and sales today is the new mental model for marketing uncovered through Google research called ZMOT:Marketing experts explain the four moment model of consumer decision-making, and how to capitalize on the Zero Moment of Truth. Mass media campaigns must account for all the ways consumers … Continue reading ZMOT: A new mental model for marketing
Category: Curated Content
How To Use Your Memory Properly In The Digital Age
Interesting thoughts on remembering out of Australia: Two people walk into a seminar: one takes photos, video and an audio recording of the presentation, while the other takes hand-written notes. Which person do you think will better recall the information? The former can use their digital notes to create something new that builds on the … Continue reading How To Use Your Memory Properly In The Digital Age
The workforce crisis of 2030
Interesting TED Talk by a German consultant on labor supply and demand in the near future... By the way, I dream of giving a TED talk but I can't imaging what it would be like to give a TED Talk in my second language. #amazing
How to Structure a Perfect Linkedin Profile
A visual reminder of the most important things to remember when building your profile...
How to increase Google Plus Engagement
The experts speak...
Eric Schmidt: Google Will Give Higher Rankings to Content Tied to Verified Profiles
Regardless of how one feels about it, effective use of Google Plus is the defacto standard for getting found in search: “Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost … Continue reading Eric Schmidt: Google Will Give Higher Rankings to Content Tied to Verified Profiles
35 Experts Reveal Their Top 3 Tools To Increase Blog Traffic
Get the data here: 35 Experts Reveal Their Top 3 Tools To Increase Blog Traffic - Chatty Post | A Blog By A Stupid Computer Addict!.
Google semantic search; the next big thing?
Google semantic search should be on your radar if you're at all interested in getting found in search. If you're unfamiliar with this term, may I suggest that you read David Amerland's book Google Semantic Search: Search Engine Optimization (SEO) Techniques That Get Your Company More Traffic, Increase Brand Impact, and Amplify Your Online Presence. … Continue reading Google semantic search; the next big thing?
Todd Lohenry LLC 