Category: Content Marketing

Content Management and Content Marketing for Thought Leadership

Posted on by Todd Lohenry in Blogging, Content Marketing, Facebook, Social Media, Trends

Two years ago, I wrote an epic post called ‘From Thinker to Thought Leader in one easy workflow’. The original title was ‘By Jove, I think I’ve got it‘ [shows how little I knew about writing effective post titles, eh?]. Well, it took me a couple of years, but I’ve finally found it. It? That elusive personal niche that everyone keeps talking about. I call it ‘content management and marketing for thought leadership‘ and it is my passion and my purpose in life.

Trending topics in content marketing

Posted on by Todd Lohenry in Content Marketing, Thoughts, Trends

Later today, I'll be posting on some major changes that are happening in my business and on this site -- you'll want to be sure to check back later! In the meantime, every day I pull together the best of what I've read on one aspect of my focus. Mondays are all about content marketing … Continue reading Trending topics in content marketing →

97 Ideas for Building a Valuable Platform

Posted on by Todd Lohenry in Content Marketing, Social Media, Thought Leadership, Thoughts

Looking to sink your teeth into some good strategic thoughts for a Saturday? Chris Brogan’s got you covered… 2012 is the year where social media oversaturation hits hard. We will scale back on our participation in social networks, and we will most certainly scale back who we choose to follow as sources. This won’t be … Continue reading 97 Ideas for Building a Valuable Platform →

Getting Things Done [GTD] and content marketing

Posted on by Todd Lohenry in Content Marketing, Social Media, Thought Leadership, Thoughts, TODDx Talks

I maintain that 'how do I add content marketing to my plate and still get home for supper?' is one of the most pressing issues in social media today. The pundits all say that this is the year for curation and content marketing but not a lot of experts are giving direction to thought leaders … Continue reading Getting Things Done [GTD] and content marketing →

11 Ways to Use Content to Build Online Authority

Posted on by Todd Lohenry in Content Marketing, TODDx Talks

HubSpot has some great thoughts on building online authority that I’d like to share with you… When someone talks about achieving online authority, what do they mean? And why are so many marketers and business owners fighting to be the online authority in their industry? Being an online authority essentially means you're not only a … Continue reading 11 Ways to Use Content to Build Online Authority →