Category: Content Marketing

Is Blogging Dead or Are Companies Not Trying Hard Enough?

Posted on by Todd Lohenry in Blogging, TODDx Talks

In Monday’s epic post I mentioned the UM Dartmouth study on the death of blogging. Here’s the response I should have written if I were as smart as Gini Dietrich of Spin Sucks… When I speak to CEO organizations, I typically run through a series of quick slides that show where technology is right at … Continue reading Is Blogging Dead or Are Companies Not Trying Hard Enough? →

On Effective Business Development

Posted on by Todd Lohenry in Content Marketing, Thought Leadership, Thoughts

Some people like to make things overly complicated. Me? Sometimes I like to grossly oversimplify things and take them back to the basics. Example? 'Thought leadership' marketing. To my mind, if you want to be a thought leader there are only two things you need to do well: Deepen your expertise through a continuous learning … Continue reading On Effective Business Development →

How to easily include images in your posts…

Posted on by Todd Lohenry in Blogging, Technology

I coach a lot of people on how to use WordPress effectively for 'thought leadership' marketing. One of the most important things to include in every post is a relevant picture. Why? HubSpot says: If you've ever read a book with a child, you probably know they find pictures more interesting than words; but are … Continue reading How to easily include images in your posts… →

Twitter, Facebook, LinkedIn And The Social Media Bill Of Rights

Posted on by Todd Lohenry in Blogging, Facebook, Google+, Infographics, Social Media

This infographic from BackgroundCheck.org takes a closer look at the current state of privacy in social media, proposing a social networking bill of rights, and includes an overview of the relative TOS for Facebook, Twitter and LinkedIn. As things stand, these social networks are all on your side, although they could certainly be a little clearer about where they stand. Moreover, some official government legislative policy on this legal grey area would be very welcome. Twitter, Facebook, LinkedIn And The Social Media Bill Of Rights [INFOGRAPHIC] - AllTwitter

How to Be a Leader in an Age of Information Overload

Posted on by Todd Lohenry in Content Marketing, Thought Leadership, Thoughts, TODDx Talks

I talk frequently about curation and what a valuable tool it is. I teach my students and clients that the time to curate content like this is when you find the paragraphs you WISH you’d written and you can add value to the curated content in the process. Jeff Goins is one of the most … Continue reading How to Be a Leader in an Age of Information Overload →

On sharing…

Posted on by Todd Lohenry in Blogging, Content Marketing, Thought Leadership, Thoughts

The first commandment of social media is 'share, share, share'. A blog should be designed in such a way as to facilitate that sharing, both for the author AND the reader. Here are some practical tips on how I use sharing from my blog to drive traffic and engagement... http://youtu.be/yocKV5iIso0

3 Tools for Curating Content on MacOS

Posted on by Todd Lohenry in Blogging, Content Marketing

I'm a big fan of effective curation for content marketing and 'thought leadership'. My preferred platform is Windows 7 these days, but many of my clients prefer MacOS. I put together a little riff yesterday outlining how use 3 tools to effectively curate content on the Mac.