John Mayer, Katy Perry Agree: Tumblr Crushing Posterous

via observer.com Hmmm. I'm a massive Posterous fan -- it truly has changed my life, my business and my workflow. I do, however, have to do due diligence and revisit Tumblr [which was actually my first bet in this race] to see what they're up to... Related articles by Zemanta Comparison: Posterous is big. Tumblr … Continue reading John Mayer, Katy Perry Agree: Tumblr Crushing Posterous

Having a strategy doesn’t make you social

Let me clear up front: If you are going to use social media, you absetively should have a strategy driving your efforts.  Totally. But simply creating a social media strategy and executing it doesn’t mean you are using social media correctly.  I can create a blogging strategy for your company and tell you exactly what … Continue reading Having a strategy doesn’t make you social

Five Reasons Professional Services Firms are Well-Suited to Social Media

Professional services firms are pioneers in content marketing.   Consulting firms, law firms, accounting firms, engineering firms and architects:  these are the professions that invented idea-based marketing.  Since the early 1960s, professional firms have invested heavily in bylined articles, publishing, seminars, webinars, podcasts and conferences.  But they’ve been slow to embrace social media. According to a … Continue reading Five Reasons Professional Services Firms are Well-Suited to Social Media