Category: Content Marketing

Stuff I saved in ‘Reader’ on March 9, 2011

Posted on by Todd Lohenry in Blogging, Social Media

Chocolate to WordPress: 6 Lessons Learned Blogging for DollarsMarch 8, 2011 The Five Dumbest Things PR Pros Do With Social MediaMarch 7, 2011 Things Companies Don’t Want to Hear about Social MediaMarch 8, 2011 HTC reportedly secures 1 million orders for HTC FlyerMarch 7, 2011 I’m sticking with Disqus. Here’s WhyMarch 7, 2011 You’ve got … Continue reading Stuff I saved in ‘Reader’ on March 9, 2011 →

Inbound Leads Cost 62% Less than Outbound

Posted on by Todd Lohenry in Blogging, Social Media

via blog.hubspot.com "The gap between spending on inbound v. outbound continues to widen: In 2009, inbound marketing had a 9% greater share of the lead generation budget; in 2011 inbound’s share was 17% greater. Blogs and social media channels are generating real customers: 57% of companies using blogs reported that they acquired customers from leads … Continue reading Inbound Leads Cost 62% Less than Outbound →

How to Achieve Inbound Marketing Success in Less Than a Month

Posted on by Todd Lohenry in Blogging

If you're new to inbound marketing, it may seem daunting to transform your marketing practices. Where do you start? How soon can you see results? I had a chance to chat with Kathryn Alexander of Ethical Impact, a recent HubSpot customer who used the free HubSpot trial to achieve success in fewer than 30 days. … Continue reading How to Achieve Inbound Marketing Success in Less Than a Month →

No, I haven’t stopped blogging…

Posted on by Todd Lohenry in Blogging, Social Media, Technology

...but I have been bloody busy with the Agritechnica trade show in Hannover. I set up a social media dashboard in the menubar so you can track the work I'm doing with AGCO in Germany. So sorry, but with doing social media 12 hours a day, I just haven't been able to maintain my normal … Continue reading No, I haven’t stopped blogging… →

What Type Of Content Should My Company Produce?

Posted on by Todd Lohenry in Content Marketing

Valuable to me, not to you. It has to be valuable to your consumers (not to you). All too often content produced at the corporate level is self-serving at best and thinly veiled advertising at worse. Unique perspective. While there is a ton of content that is based on similar content that already exists, no … Continue reading What Type Of Content Should My Company Produce? →

What a blog adds to your business…

Posted on by Todd Lohenry in Blogging, Social Media, Technology

I have a lot of preconceived notions about blogging and one of them is that blogs drive traffic to your site, especially if you update them on a regular basis. Along comes HubSpot -- one of the best social media sites on the internet -- with a great blog post about websites and blogs and … Continue reading What a blog adds to your business… →

Finding the ‘Perfect’ Blogging Platform Comes Down to Compromise and Personal Choice

Posted on by Todd Lohenry in Blogging

If, like many bloggers, you started out using a free hosting platform, there may come a time when you want the increased flexibility of a self-hosted paid platform. The question many bloggers ask is: “Which blogging platform is the right one for my needs?” but the answer may be far from simple. For a start … Continue reading Finding the ‘Perfect’ Blogging Platform Comes Down to Compromise and Personal Choice →

Stuff I saved in ‘Reader’ on February 28, 2011

Posted on by Todd Lohenry in Blogging, Facebook, Thoughts

Saturday Morning Reads: Is Smaller Better When it Comes to the Customer?February 26, 2011 Facebook Expands Number Of Tabs On PagesFebruary 25, 2011 What 10 Years of Blogging Has Taught Heather ArmstrongFebruary 25, 2011 iQR is the New QR CodeFebruary 25, 2011 Social Business: It’s like the Internet in 1997February 25, 2011 Whenever you hit … Continue reading Stuff I saved in ‘Reader’ on February 28, 2011 →