17 Easy Steps to Brilliant Blog Posts

You know what I’ve discovered? Most of the people writing about blogging are experts. Funny thing, that. These expert bloggers have been doing it for a while and they have thousands (if not tens or hundreds of thousands) of subscribers. The best give lots of free stuff away that’s actually worth reading, and we know … Continue reading 17 Easy Steps to Brilliant Blog Posts

Everyone’s an expert

This is the start of a new series on how to use "good, fast, and cheap" social media technology to become a thought leader on the internet. The first step to becoming at thought leader is to realize you are an expert -- no one gets to this point in their life without being great … Continue reading Everyone’s an expert

Some thoughts on blogs and enewsletters

A recent seminar participant emailed me today asking my recommendations on enewsletters and I'm responding via blog post as I often do... The biggest challenge with enewsletters from my perspective is that you have to actually do them. At some point in time you realize it's time to do the newsletter and if you haven't … Continue reading Some thoughts on blogs and enewsletters

The Business Blog – Your Online Marketing Toolkit

Blogging is so common these days that it has become a part of daily vocabulary. There are around 2 blogs created every second and an estimated of around 2 million posts are updated each day. Still some small business owners don’t realize what a blog can do for their business. In a more conversational tone, … Continue reading The Business Blog – Your Online Marketing Toolkit

“What the hell am I supposed to write about?”

Image via WikipediaI'm a huge fan of blogging for small businesses -- after all, it has worked so well for me! This question invariably comes up sooner or later..."What the hell am I supposed to write about, I own a {insert your small business here}? Really, who cares about your flower shop, bike shop, auto … Continue reading “What the hell am I supposed to write about?”

How often should I post?

Image via WikipediaLet's start here..."Without question, blogging provides an effective way to market your business, be a valuable resource and build your personal brand online. And most folks know that, generally, the more frequently you blog, the higher your traffic. But does that mean you should follow the advice of many to create a new … Continue reading How often should I post?

Mr. Rogers on blogging

Are you a blogger?"As bloggers, we put a lot of effort into telling our readers how to do things.We believe that if we can just give them enough informative content that they’ll subscribe to our blog and never leave. We try to become the best teacher we possibly can, instilling wisdom down into short, usable … Continue reading Mr. Rogers on blogging

Taking your expertise for granted

Image via WikipediaThis post from Darren Rowse has me thinking about myself and the people in my trusted network..."I recently was chatting with a new blogger and they made the comment that after 3 weeks of blogging that they’d run out of things to write about. They had written 10 posts so far but felt … Continue reading Taking your expertise for granted