Blog

The ‘Holy Trinity’ of personal information management…

One of the most important things thinkers who aspire to thought leadership need to do is to effectively manage the information they need to nurture and nourish their expertise… I firmly believe the single most important issue in social media is not whether or not it works to generate leads; rather, how can I add … Continue reading The ‘Holy Trinity’ of personal information management…

“Repent! The end is near.” Prepare yourself for a world without Google Reader…

I saw the reminder again today… If you were hoping against hope that Google was going to come to their senses and change their mind you were in denial. It's time to wake up and smell the feedly coffee! Digg is moving too slowly to help people in transition so my official recommendation is to … Continue reading “Repent! The end is near.” Prepare yourself for a world without Google Reader…

Recommended Reading: Breaking Out: How to Build Influence in a World of Competing Ideas

Thanks to Tim Kastelle for recommending this awesome book for thought leaders or "idea entrepreneurs" as the author calls them: In Breaking Out, idea developer and adviser John Butman shows how the methods of today’s most popular “idea entrepreneurs”—including dog psychologist Cesar Millan, French lifestyle guru Mireille Guiliano French Women Don’t Get Fat, TOMS founder … Continue reading Recommended Reading: Breaking Out: How to Build Influence in a World of Competing Ideas

Conducting Market Research Before Investing in Tactical Execution

When I tell my clients and students they need to ‘cogitate’ before planning and inbound marketing strategy, this is what I mean. Of course the folks at Moz put it much more eloquently: The phrase "look before you leap" has never been more true! Before you start investing in tactics, it's important to do your … Continue reading Conducting Market Research Before Investing in Tactical Execution