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As a marketing manager, I talk alot about becoming a 'trusted source' but what does that really mean? Consider this: Putting in place a new settlement on trust will not be easy. It will take time, commitment, hard work and investment. It will require a new perspective on the relationship between business and society, the … Continue reading How Can Businesses Build Trust? →

My phone was driving me CRAZY this morning... https://www.youtube.com/watch?v=WyVzRtvRYDE via How to achieve instant peace of mind - YouTube.

Hmmm. Imagine that after a routine medical exam your doctor delivers some devastating news: Since your last checkup your cognitive performance has plummeted. Your ability to connect with others has eroded. And your memory for everyday events is no longer operating as it once did. As it turns out, there is a cure and it … Continue reading Is Your Smartphone Making You Dumb? →

Is this still true? I think not in light of more recent research. Microsoft researchers haven't perfected the genie, but they've found a tool that can increase your productivity by 9 to 50 percent and make your work day easier. And you can begin using it right away. The researchers conducted user studies that proved … Continue reading Two Screens Are Better Than One? →

Stunning, actually. As economics students know, switching involves costs. But how much? When a consumer switches banks, or a company switches suppliers, it’s relatively easy to count the added expense of the hassle of change. When your brain is switching tasks, the cost is harder to quantify. There have been a few efforts to do … Continue reading A Focus on Distraction →

In today's Whiteboard Friday, Rand Fishkin talks about what it means for content providers to offer 'unique content': The challenge has been that I've seen a lot of people adopt this attitude around, yes, unique content, unique value, but merge those two and not view them as two different things and really not understand what … Continue reading How to Provide Unique Value in Your Content →

Do you have a blog? I do. Obviously. This about these things for 2015...

Earl Perkins has an interesting post on the Gartner Blog Network about the topic of security. I thought it would be appropriate to start off 2015 by adding my voice to a rising chorus from advisors, consultants and others in the cybersecurity industry with a short and simple message. We as an industry cannot help … Continue reading Getting Cybersecurity to Work isn’t Going to Work without Doing the Work →

Here are some thoughts that might help you get out of that funk. When you’re feeling unmotivated or unfocused, it can be hard to get things done. How do you get out of this kind of funk? It’s more complicated than just trying to force yourself to “try harder.” Indeed, your willpower can only get … Continue reading No More Willpower? Watch This For Practical Productivity Tips →

If you're looking to 'get found', there is no more important social network than Google Plus. Here are some thoughts on how to produce interactive content... via How To Get More Interaction On Google+ — #infographic.