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Videos can appear on Google Maps and local search listings. https://searchengineland.com/google-business-video-uploads-now-available-business-owners-289679

Columnist Wesley Young covers a growing storm of events that are likely to culminate in substantial regulatory change and analyzes the impact that can have on the local search industry. https://searchengineland.com/much-will-privacy-regulation-disrupt-local-search-market-2018-288962

See: https://searchengineland.com/google-showing-third-party-reviews-local-results-288978

Google recently updated its review policies to clarify that reviews left by former employees are considered to be in violation of its guidelines. Columnist Joy Hawkins explains that this was (unfortunately) necessary.https://searchengineland.com/negative-reviews-ex-employees-finally-googles-guidelines-288390

Search Engine Land's most widely read local search columns from 2017 covered a wide range of topics, from algorithm updates and new Google My Business features to Facebook's local search capabilities. https://searchengineland.com/mind-business-top-local-search-columns-2017-288650

Cultivating user reviews is an integral part of any search strategy, especially for local businesses. Columnist Pratik Dholakiya discusses the impact of reviews and provides tips for where to focus your efforts. https://searchengineland.com/independent-reviews-influence-googles-trust-brand-288301

A recent survey of the local search industry found that SEOs earned an average of $61,711 in 2017. SEOs charged an average of $110 per hour, on top of a monthly retainer fee of $1,670. https://www.searchenginejournal.com/local-search-survey-average-earnings-demand-skills/230953/?utm_content=buffer75802&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

SEO highly valued when a business operates online. SEO is not rocket science. SEO’s result based on how much time invested in research and analysis. Organic traffic on websites means a lot when operating a business online!   Source: Must See Statistics for Search Engine Optimization – Infographic