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Why Your Company Needs to Embrace Social CRM

Posted on by Todd Lohenry in Social Media

If you have been tracking conversations around social media for business, you have undoubtedly come across people talking about Social CRM. If you are anything like me, the first time you heard it, you probably rolled your eyes and said, “Ugh, another social media buzzword!” And while I do take issue with the jargon itself … Continue reading Why Your Company Needs to Embrace Social CRM →

Study Shows Time Pays With Social Media Marketing

Posted on by Todd Lohenry in Social Media

Have you asked this question: Is the time I invest with social media really worth it?  Whether you’re new or an old hat with social media, chances are you’ve wondered if the time commitment is really worth the return on investment (ROI). Make no mistake about it:  a true investment of time and resources is … Continue reading Study Shows Time Pays With Social Media Marketing →

Facebook and Others Caught Sending User Data to Advertisers

Posted on by Todd Lohenry in Facebook

The Wall Street Journal is reporting on what could be a major scandal brewing for Facebook, MySpace and other social networks: despite assurances to the contrary, the sites have apparently been sending personal and identifiable information about users to their advertisers without consent.Large advertising companies including Google’s DoubleClick and Yahoo’s Right Media were identified as … Continue reading Facebook and Others Caught Sending User Data to Advertisers →