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5 Not-So-Easy Steps to Managing Your Brand Online

Posted on by Todd Lohenry in Social Media

via briansolis.com "Unless you literally run your business with your ears plugged and your eyes covered, you are aware of the importance of social media and its impact on both brand and bottom line. However, while social media is the topic du jour in mainstream news, on blogs, in books, at conferences and at your … Continue reading 5 Not-So-Easy Steps to Managing Your Brand Online →

3 Reasons Why CEOs Hate Social Media

Posted on by Todd Lohenry in Facebook, Social Media

Allan Mulally [Ford], Tony Hsieh [Zappos], and Howard Shultz [Starbucks] embrace social media and their companies have benefited. However, many CEOs despise social media. This can be challenging for the social media champions within companies or social media consultants trying to help companies. For the socialmediarati, we have a choice; we can call these CEO’s … Continue reading 3 Reasons Why CEOs Hate Social Media →