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Four reasons your Executive Director should be on Twitter

Posted on by Todd Lohenry in Social Media, Thoughts

Image via CrunchBase Executive leaders at nonprofits should put community engagement via social media as a top priority in their job descriptions. They need to get their hands dirty. But more often than not they don’t. A broken model? Usually, staffers do the “dirty work” with social media while management gets a debrief on ROI. … Continue reading Four reasons your Executive Director should be on Twitter →

Sorry, But McDonald’s Did Not See a 33% Increase in Foot Traffic Because of Foursquare

Posted on by Todd Lohenry in Social Media, Thoughts

According to a current headline on TechMeme, McDonalds saw a 33% increase in foot traffic to its stores when it ran a promotion during Foursquare Day earlier this year. At that time, the fast food chain offered users who checked into McDonald's a chance to win $5 and $10 gift cards. On the Econsultancy blog, … Continue reading Sorry, But McDonald’s Did Not See a 33% Increase in Foot Traffic Because of Foursquare →

Restaurant social media and word of mouth

Posted on by Todd Lohenry in Social Media, Thoughts

via flickr.com You can follow the 'via' link above to go to the source and read the rest of the article if you're interested in learning more. Comment, call or use the contact form to discuss how this applies to your business... Related articles by Zemanta HOW TO: Hire a Designer or Developer (mashable.com) Think … Continue reading Restaurant social media and word of mouth →

John Mayer, Katy Perry Agree: Tumblr Crushing Posterous

Posted on by Todd Lohenry in Blogging, Facebook, Technology

via observer.com Hmmm. I'm a massive Posterous fan -- it truly has changed my life, my business and my workflow. I do, however, have to do due diligence and revisit Tumblr [which was actually my first bet in this race] to see what they're up to... Related articles by Zemanta Comparison: Posterous is big. Tumblr … Continue reading John Mayer, Katy Perry Agree: Tumblr Crushing Posterous →

Think ‘location’ -based social media is silly?

Posted on by Todd Lohenry in Social Media, Thoughts

A couple of weeks ago, I was at our local frozen custard store and I told the girl behind the counter that I was the 'mayor' of said store in Foursquare. I asked if there was any benefit to this elevated status. Here response? WHATEVER as only a teenage girl can deliver it. Vendors need … Continue reading Think ‘location’ -based social media is silly? →

Improving Customer Loyalty Tops Social Media Budgets

Posted on by Todd Lohenry in Social Media, Thoughts

According to national survey results jointly released by COLLOQUY and the Direct Marketing Association, U.S. companies that use social media primarily to deepen customer loyalty spend almost twice as much on this emerging channel as competitors who use it for brand awareness, customer acquisition and other core marketing purposes. Specifically, the survey results show the … Continue reading Improving Customer Loyalty Tops Social Media Budgets →