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9 Reasons Why Your Social Media Strategy Isn’t Working

Social media is the hottest way businesses are reaching out to potential customers. When executed correctly, a social media marketing campaign can bring traffic to your website and generate new leads for your sales team. And there are so many options, from Facebook, to Twitter, to LinkedIn, to YouTube, and the list goes on and … Continue reading 9 Reasons Why Your Social Media Strategy Isn’t Working

Reflecting on 2010 – The Year the Customer Became King

Image via Wikipedia “I came. I saw. I conquered.” Were Julius Caesar a B2B online marketer in 2010, his words may have more appropriately been: “I created. I shared. I conversed.” Even five years ago, the concept of engaging the customer in dialogue, let alone allowing the customer to drive the conversation, would have been … Continue reading Reflecting on 2010 – The Year the Customer Became King

Stuff I saved in ‘Reader’ on December 14, 2010

So You Got an iPad This Holiday Season: Now What?December 13, 2010 How Much Is a Tweet Worth? $500, Says ToyotaDecember 13, 2010 YouTube Launches Trends Page to Highlight Popular VideosDecember 13, 2010 Download Our Latest Free Report: Engaging Online Communities http ...December 14, 2010 Shocker! Internet use now ties TV in time spent avoiding … Continue reading Stuff I saved in ‘Reader’ on December 14, 2010