Better reviews would have meant 13,000 more local leads for businesses in the study. Source: Study: Responding to reviews can improve paid-search conversion rates - Search Engine Land
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Here’s how to use Twitter to dominate the Google search results
If you want to displace negative content or build a strong brand identity, Twitter can help, says Contributor Chris Silver Smith. Here are 10 ways to use tweets to dominate page one on Google. Source: Here's how to use Twitter to dominate the Google search results - Search Engine Land
Last Week in Local 4/17/18
Facebook & Cambridge Analytica: What we know, what they knew & where that leaves us
A brief history of the many privacy disasters at the world's dominant social media platform, and what the most recent data exposure means for marketers, and other data Borg as Facebook's CEO faces Congress... Source: Facebook & Cambridge Analytica: What we know, what they knew & where that leaves us - Search Engine Land
Do Local Businesses Need Blogs? | Poll Results
Local business blogs are important when marketing small businesses - but can come with their challenges. BrightLocal's poll results explore if starting a blog for your business is really necessary; how often you should blog; what local businesses should blog about, and the benefits of blogging. Source: Do Local Businesses Need Blogs? | Poll Results
Google as the New Mobile Website
Mike Blumenthal writes "Yesterday at Streetlight Magazine during David Mihm's and my conversation he noted: You've been banging the drum for the last 12-18 months that for most businesses, Google Is the New Homepage. The reality is most customers are coming into your business digitally with Google as the front door." Source: Google as the New … Continue reading Google as the New Mobile Website
Mobile Near Me: Attracting Consumers on Vacation
"How do you find new businesses when you’re on vacation? If you’re like most people, you search on your phone for specific types of businesses near you. In fact, from 2014 to 2015, “near me” searches increased 130%, with the 88% of those searches happening on mobile devices." Source: Mobile Near Me: Attracting Consumers on … Continue reading Mobile Near Me: Attracting Consumers on Vacation
Study Shows Realtors’ Top Marketing Tools and Spend for 2018
"A recent study commissioned by Real Estate Webmasters has discovered the top marketing tools used by real estate professionals and reveals spending trends that will likely occur in 2018. In 2017, a 53 percent majority of real estate professionals spent less than $5,000 on their annual marketing efforts, including both online and offline avenues. However, … Continue reading Study Shows Realtors’ Top Marketing Tools and Spend for 2018
Google My Business expands menu editor to support service menus
You no longer need to be a restaurant to add your menu of services to your Google local listings. Source: Google My Business expands menu editor to support service menus - Search Engine Land
Google has made it official: The internet is now mobile-first
Google began indexing and ranking pages on its search engine based on the mobile versions of websites rather than the desktop ones. Source: Google has made it official: The internet is now mobile-first
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