Author: Todd Lohenry

The internet is filled with bright, shiny objects. Many of them end up here! A @toddlohenry project. Be shiny!!!

Recommended Reading: Breaking Out: How to Build Influence in a World of Competing Ideas

Posted on by Todd Lohenry in All Other, Curated Content

Thanks to Tim Kastelle for recommending this awesome book for thought leaders or "idea entrepreneurs" as the author calls them: In Breaking Out, idea developer and adviser John Butman shows how the methods of today’s most popular “idea entrepreneurs”—including dog psychologist Cesar Millan, French lifestyle guru Mireille Guiliano French Women Don’t Get Fat, TOMS founder … Continue reading Recommended Reading: Breaking Out: How to Build Influence in a World of Competing Ideas →

Conducting Market Research Before Investing in Tactical Execution

Posted on by Todd Lohenry in Thoughts

When I tell my clients and students they need to ‘cogitate’ before planning and inbound marketing strategy, this is what I mean. Of course the folks at Moz put it much more eloquently: The phrase "look before you leap" has never been more true! Before you start investing in tactics, it's important to do your … Continue reading Conducting Market Research Before Investing in Tactical Execution →

Google Is Very Creepy [And That’s What Makes It So Awesome?]

Posted on by Todd Lohenry in All Other, Curated Content

The title belongs to writer Tony Bradley, not me, but I like the conclusion of his article in Forbes: I wouldn’t go so far as to say that privacy is “dead”. Suffice it to say, our relationship with privacy has changed as a function of the benefits we can receive in exchange for that privacy. … Continue reading Google Is Very Creepy [And That’s What Makes It So Awesome?] →