How to use Facebook for Business

Social media sites are important assets for businesses; they enable businesses to get found and engage with potential buyers on the web. With over 400 million people on Facebook, this is really a social media tool for connecting with people and expanding your business network. Marketers have an opportunity to use Facebook to expand their … Continue reading How to use Facebook for Business

Using Social Forensics to Evaluate Job Candidates

It's no surprise that companies use social media to research job candidates.  A recent survey by Microsoft confirms this, showing that 70% of recruiters and hiring managers use social media to review online information about potential hires.    Fortune Magazine, in their article How LinkedIn Will Fire Up Your Career, called social media the future … Continue reading Using Social Forensics to Evaluate Job Candidates

Field trip!!!

Sue Otten of AGCO, David Sauter of Envano, and I are meeting Randy Sprenger, Electronic Advertising & Direct Promotions, Harley Davidson, for lunch today -- can't wait!!! HD is one of the great global brands and their home is right here in Wisconsin. I'm really looking forward to hearing the inside scoop on how HD … Continue reading Field trip!!!