Author: Todd Lohenry

Everyone who studies social media knows the importance of adding value. Social capital is earned by adding value to conversations and communities, and the lives of the people involved. But what we don’t usually think about is what happens when we don’t add value. We tend to ignore or forget the fact that value in … Continue reading Are you obeying the social media law of value? →

If you’ve ever worked with a designer or been on the designing end, you may see that the process can be a grueling one — especially if you don’t know what you want. We’ve come up with a process at our company that weeds out 90% of the graphic issues but when the 10% happens, … Continue reading The Design Process: Step by Step Guide to Get What You Want →

Perhaps even worse than irritating your employer is irritating your employer by irritating the people your employer does business with. That was the lesson learned by James Andrews, a consultant hired by FedEx to come in to the company's Memphis headquarters and give a presentation on social media. Unfortunately, shortly after his arrival, he announced … Continue reading How to Ruin Your Life with Social Networking →