Ben & Jerry’s Drops Email Marketing In Favor of Social Media

Ben & Jerry's Ice Cream of Vermont announced in an email to their subscribers last week that they will be discontinuing their regular email marketing campaigns, in favor of social media. This was a major surprise - Usually, I think of social media and email marketing as having a close relationship and that they are … Continue reading Ben & Jerry’s Drops Email Marketing In Favor of Social Media

Five Reasons Professional Services Firms are Well-Suited to Social Media

Professional services firms are pioneers in content marketing.   Consulting firms, law firms, accounting firms, engineering firms and architects:  these are the professions that invented idea-based marketing.  Since the early 1960s, professional firms have invested heavily in bylined articles, publishing, seminars, webinars, podcasts and conferences.  But they’ve been slow to embrace social media. According to a … Continue reading Five Reasons Professional Services Firms are Well-Suited to Social Media

Social Media is the Servant of Strategy Not the Master

Embracing social media should not mean organizational change, it should change the organization. I now take the organization’s current strategic plan, CEO’s vision, mission statement and make those the metrics of a social media strategy. If a non-profit has a strategic objective to “further engage current donors”, with 600 million people on Facebook it is … Continue reading Social Media is the Servant of Strategy Not the Master