Author: Todd Lohenry

The internet is filled with bright, shiny objects. Many of them end up here! A @toddlohenry project. Be shiny!!!

Having a strategy doesn’t make you social

Posted on by Todd Lohenry in Blogging, Social Media

Let me clear up front: If you are going to use social media, you absetively should have a strategy driving your efforts.  Totally. But simply creating a social media strategy and executing it doesn’t mean you are using social media correctly.  I can create a blogging strategy for your company and tell you exactly what … Continue reading Having a strategy doesn’t make you social →

You don’t need perfection to be a good blogger, but you do need passion

Posted on by Todd Lohenry in Social Media

Earlier this year, I performed this social media strategy audit for a smaller company.  After presenting the results and my findings to the company, I was on a conference call with the owner and his son, who was the marketing manager, discussing what their next steps should be.  My findings, coupled with the company’s resources … Continue reading You don’t need perfection to be a good blogger, but you do need passion →