Author: Todd Lohenry

The internet is filled with bright, shiny objects. Many of them end up here! A @toddlohenry project. Be shiny!!!

Facebook Forms “Network of Support” to Combat Anti-LGBT Cyberbullying

Posted on by Todd Lohenry in Facebook

In order to combat anti-LGBT bullying, Facebook has announced that it is teaming up with MTV, the Gay and Lesbian Alliance Against Defamation (GLAAD) and others to form a “Network of Support” for gay, lesbian, bisexual and transgender teens.The initiative is a follow-up to last week’s partnership between Facebook and GLAAD, but goes several steps … Continue reading Facebook Forms “Network of Support” to Combat Anti-LGBT Cyberbullying →

Will blogging become essential for lawyers to establish trust?

Posted on by Todd Lohenry in Blogging, Facebook, Social Media

Image via Wikipedia In order to establish trust these days, producing helpful content for your target audience is essential. This per John Jantsch, publisher of Duct Tape Marketing, a leading resource on small business marketing. ...[P]eople today have come to expect to find information about any product, service, company, individual, cause or challenge they face … Continue reading Will blogging become essential for lawyers to establish trust? →

Social Networks: Going Public or Keeping Private?

Posted on by Todd Lohenry in Facebook, Social Media

Image via CrunchBase Everything you do online is "putting it out there"—that is, putting yourself out there. And when it comes to using Twitter, Facebook, LinkedIn, YouTube, and other social networks, everybody's got an opinion on best practices—how far out there you should put yourself. In my experience as a marketing strategist and owner of … Continue reading Social Networks: Going Public or Keeping Private? →

Your Brand On Facebook: TMI?

Posted on by Todd Lohenry in Facebook, Social Media

Image via CrunchBase Yesterday morning, I logged into Facebook (as I do each morning) and saw a post from my cousin's wife that my cousin had suffered a major heart attack the night before and had open-heart surgery. Thankfully, he will be ok, but the shock of this happening to my cousin at such a … Continue reading Your Brand On Facebook: TMI? →

B2B Marketing Summit ’10 Wrap-up: Seven takeaways to help you engage potential customers, generate high-quality leads and more

Posted on by Todd Lohenry in Social Media

Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa's seventh annual B2B Marketing Summit. The Summit will next be in Boston, October 25-26, for East Coast … Continue reading B2B Marketing Summit ’10 Wrap-up: Seven takeaways to help you engage potential customers, generate high-quality leads and more →

5 Ways to Make Your Blog Posts Outstanding

Posted on by Todd Lohenry in Blogging

Image via Wikipedia Are your blog posts just “okay”? Want to make them great? If so, keep reading. A great blog post respects the needs of three distinct entities. It educates and informs your audience (your subscribers and visitors), optimizes for the search engines and sufficiently energizes you so that you do a good job … Continue reading 5 Ways to Make Your Blog Posts Outstanding →