Social Media Marketing Bootcamp – Green Bay, December 3

I'm really excited that Dana VanDen Heuvel of MarketingSavant has asked me to join him in team teaching this Social Media Marketing Bootcamp in December. Dana's brilliant when it comes to social media strategy and I'm not so bad at practical, tactical social media tools... Nearly every local business can benefit from social media in … Continue reading Social Media Marketing Bootcamp – Green Bay, December 3

“No, Really, I am the Swiss Army Knife of XYZ”

Image by ttnk via Flickr Because of a twitter exchange, a CEO of a company sent me their website link and asked me to check it out. After a minute of arriving, I left. I couldn't tell who it was for, I couldn't even tell what it was. Rather than ignoring this email, I wrote … Continue reading “No, Really, I am the Swiss Army Knife of XYZ”

Campaigns not buying social media

Image via Wikipedia How effective new media can be for candidates looking to convert an online presence to a victory on Election Day, however, is still a subject for debate. Some believe that while effective Twitter or Facebook accounts can make candidates more approachable, they also can make politicians into more polarizing figures. The prime … Continue reading Campaigns not buying social media

6 Easy Ways to Get More Visitors to Your Blog

Image via CrunchBase A blog is an important asset to any business. It allows you to gain visibility as a thought leader, engages your audience in conversation, and acts as link bait. But you can only reap these benefits if you can actually get visitors to your blog. By now, we all know that content … Continue reading 6 Easy Ways to Get More Visitors to Your Blog

How To Provide Attribution in the Blogging World

Image by Old Shoe Woman via Flickr Though the Internet has no set guidelines for how to provide attribution, one rule is clear: Links are the currency of the Web. If you use someone else’s content, whether licensed directly or through fair use, it is important to be sure to provide a clickable link to … Continue reading How To Provide Attribution in the Blogging World