The Blog Is Dead: Long Live the Blog

How do you define what a “blog” is? Back in the day, a blog was a weblog—an online journal. This definition had connotations of timeliness, of narrative, and of a personal focus. But these days, blogging has expanded. Bloggers may be hobbyists or corporate CEOs. Blogs may be personal or professional. Even the tools that … Continue reading The Blog Is Dead: Long Live the Blog

Five Key Ingredients for a Successful Corporate Blog

Image via Wikipedia So what are the keys to a successful corporate blog? Here are five tips: 1. Content that provides insight, perspective and information. At its core, a corporate blog has to give its readers information they can use to increase their knowledge, learn new things or receive insight. 2. It has need to … Continue reading Five Key Ingredients for a Successful Corporate Blog