Author: Todd Lohenry

Online reviews are super important for local businesses, but which sites should you focus your efforts on? Source: Which Sites Should You Focus on for Reviews? - Whitespark Weekly - Whitespark

Content marketing has taken on a life of its own as a buzzword in our industry. With reduced organic reach over both search and many social channels, it’s never been more important to focus on promotion strategies that cut through the noise and get content discovered. Source: https://searchengineland.com/7-marketing-and-promotion-tactics-to-get-your-content-discovered-293734

Loyal customers are both your cheerleaders and bodyguards. Contributor Wesley Young shares six ways to boost local search results using customer loyalty. Please visit Marketing Land for the full article. via Customer loyalty: A key ingredient for successful local search results — blogsieve

Website usage in the US has stalled. And with at least 90% of the US adult population already using the internet, growth in website usage is unlikely to come from new users. New data from Adobe – showing a 2% drop in website visits between January 2015 and December 2017 – has the analysts arguing… … Continue reading The Battle for Website Visits is Increasingly Being Fought on Smartphones →

"According to Brandmuscles’s 2018 State of Local Marketing Report which surveyed over 2,700 “dealers, agents, franchisees and distributors of national and global brands,” 64% said that the actual SMB owner executes all marketing efforts. Another 26% said marketing is a team effort but not anyone’s full-time job and 7% have a dedicated marketing professional on … Continue reading Study: 97% of SMBs DIY Marketing, Most Don’t Get It →

Mike Blumenthal shares this: This is our Deep Dive Into Local from February 7th, 2018. In our Deep Dive series, we take a closer look at one thing in local that caught our attention and deserves a longer discussion. Go to the source to read the transcript: Video Deep Dive: Google Posts Impact Study Watch … Continue reading Video Deep Dive: Google Posts Impact Study →

More data that supports paying attention to those pesky customer reviews: Recently, industry analyst Brian Solis wrote a column that speaks volumes about the importance of customer reviews in a business’s location marketing strategy. In “Empowered Consumers Are Searching for the Best and Worst Brands Before They Buy,” he noted that: According to Google, mobile … Continue reading Improve Your Location Marketing Game With Customer Reviews →

An analysis of tens of thousands of hotel reviews on TripAdvisor. Source: Study: Replying to Customer Reviews Results in Better Ratings