I'm thinking about 'thought leadership' marketing and the tools that enable it...
Tag: Social Media
Paper.li and Twylah: two great Twitter tools I use to promote my tweets
In previous posts I've talked quite a bit about how Twitter has become much more important in my 'thought leadership' marketing workflow. I would be remiss if I didn't take a moment to tell you about two tools; one not so new and one that that just popped up on my radar recently. They are Paper.li and Twylah. I'm sure I saw Paper.li pop up over a year ago -- Guy Kawaskaki was the first person I saw using it well. Twylah is a different story -- I stumbled across Nilofer Merchant's Twylah page only about a month ago. Both are great tools, but in the final analysis I think if you're looking to use your tweets as part of your Search Engine Optimization [SEO] strategy, you'll decide like I did that Twylah is the tool for you. Here's a little riff I did for you outlining the reasons why...
Content Marketing vs. Social Media Marketing: What’s the Difference?
Author Toby Murdock has some ‘curatable’ thoughts on the Content Marketing Institute blog… As I meet with brands and agencies, I still come across people who are totally unfamiliar with the term “content marketing.” And as I begin to explain it, they often respond, “Oh, brands publishing content? You mean social media marketing.” Indeed, content … Continue reading Content Marketing vs. Social Media Marketing: What’s the Difference?
How Not to Think About Thought Leadership (and How to Do It Right)
Ann Handley who literally wrote the book on content marketing tweeted this article by Haydn Shaughnessy on how to do thought leadership right… Like content strategy, thought leadership is a relatively new option for companies that want to improve their visibility and connections online in ways that prompt sales leads to come to you. But … Continue reading How Not to Think About Thought Leadership (and How to Do It Right)
This week in blogging @e1evation
My weekly summary of the best blogging articles I've read in the past week...
Food for Thought: The Content Strategy Burger
Here’s something all-American content marketers can relate to! What makes up the ‘meat’ of an effective content strategy? Digital Strategist Mark Smicklas decided to illustrate what he believes is crucial with this amazing infographicinspired by the American Classic. Source: Food for Thought: The Content Strategy Burger [INFOGRAPHIC] | The Content Strategist Now I’m hungry!
Content Life Cycle
The words are different, but the concept is the same. Digital C4 days ‘gather, curate, write, publish & share’. I say ‘consume, curate, create, connect and converse’ – I’ll let you decide which one is easier to remember. The bottom line? You need a ‘lather, rinse, repeat’ [easy to use and repeat] content life cycle … Continue reading Content Life Cycle
Protected: Content management and marketing for thought leadership; the book
There is no excerpt because this is a protected post.
Trending topics in content marketing
Later today, I'll be posting on some major changes that are happening in my business and on this site -- you'll want to be sure to check back later! In the meantime, every day I pull together the best of what I've read on one aspect of my focus. Mondays are all about content marketing … Continue reading Trending topics in content marketing
My week in review for 1/28/2012
The things I think I learned this week...
Todd Lohenry LLC 