Tag: Marketing

11 Ways to Use Content to Build Online Authority

Posted on by Todd Lohenry in Content Marketing, TODDx Talks

HubSpot has some great thoughts on building online authority that I’d like to share with you… When someone talks about achieving online authority, what do they mean? And why are so many marketers and business owners fighting to be the online authority in their industry? Being an online authority essentially means you're not only a … Continue reading 11 Ways to Use Content to Build Online Authority →

13 Ways Social Media Scares Marketers

Posted on by Todd Lohenry in Social Media

Cute! Heidi Cohen has 13 ways social media scares marketers for Friday the 13th. The first one comes up in every social media class and preso her in Northeast Wisconsin… Social media is scary for marketers. Used to controlling their brand and messages, they feel most comfortable using one-to-many media for distribution. By contrast, social … Continue reading 13 Ways Social Media Scares Marketers →

How To Feed The Social Media Beast

Posted on by Todd Lohenry in Blogging, Content Marketing, Social Media, Thoughts

More good thoughts from Heidi Cohen… Social media is like a hungry teenage boy. As any parent will tell you, when it comes to food, they’re never satisfied. Similarly, social media has a voracious appetite requiring continual feeding in the form of content and communications in a variety of formats. What’s a marketer to do … Continue reading How To Feed The Social Media Beast →

Why most bloggers fail…

Posted on by Todd Lohenry in Blogging

...no matter how hard they try... If you visit your favorite blogging tips and marketing tips blog today, you will come across a lot of tips, ranging from tips on writing well to tips on building an audience. The reality is that a lot of new blogs spring up every day, and the majority of … Continue reading Why most bloggers fail… →

How To Design Your Blog

Posted on by Todd Lohenry in Blogging, Infographics

One of my new, favorite bloggers Heidi Cohen has these thoughts on blog design for you to ponder… Writers at heart, many bloggers rush through selecting their blog design elements without much thought when they first start. But the reality is that design is core to your blog’s brand and readership. Therefore, out-of-the box blog … Continue reading How To Design Your Blog →

12 experts on the key thought leadership trends for 2012

Posted on by Todd Lohenry in Blogging, Thought Leadership

Craig Badings has put together an epic post on thought leadership trends for 2012. He starts… I asked 12 people who I consider to be leading global commentators on thought leadership as well as a couple who have produced some amazing thought leadership programs in-house over the years to comment on four critical thought leadership … Continue reading 12 experts on the key thought leadership trends for 2012 →

We have to change the way we deal with ‘partners’

Posted on by Todd Lohenry in Facebook, Social Media, Trends

Image via Wikipedia All vendors, heck, EVERYONE needs to rethink the way we interact with customers, especially now that there are 400 million Facebook members, 100 million of which access the service via smartphones... "Traditional Web sites are being replaced by social media and Web 2.0 communities for vendor and partner marketing and sales activities, … Continue reading We have to change the way we deal with ‘partners’ →

Am I a thought leader?

Posted on by Todd Lohenry in Blogging, Social Media, Thoughts

Here's a bonus for paying attention late on a Friday afternoon. Super smart social media guy Dana VanDen Heuvel just went nuts and posted almost everything he has ever written on Scribd. Here's a sample that he used in our panel discussion on 'Thought Leadership Marketing' just yesterday... Am I a Thought Leader? Self-Diagnostic Test … Continue reading Am I a thought leader? →