Love it? Hate it? Facebook must be part of a complete social media tool kit. I originally started using Facebook five or six years ago to start keeping tabs on my high school boys -- now I teach Facebook for Business as part of my social media certification class. I have to admit that while … Continue reading Trending topics in Facebook and social media for this week
Tag: Marketing and Advertising
Google Reader tips and tricks for content management
My readers know well my passion for Google Reader and the power it brings to content management. Last week I cracked the code on autoposting to Twitter with the help of ifft.com and I've prepped a Google Reader tips and tricks video that I'll share with you later in the post. First, though, here's something … Continue reading Google Reader tips and tricks for content management
Tools for content management; Quotelove
On Tuesday, I usually focus on tools for content management and marketing for thought leadership. I had just prepared a post on Google Reader tips and tricks when my good friends at Zemanta shared a little tool from their labs they call Quotelove. Quotelove is a nifty tool for curation that allows me to highlight … Continue reading Tools for content management; Quotelove
Content Management and Content Marketing for Thought Leadership
Two years ago, I wrote an epic post called ‘From Thinker to Thought Leader in one easy workflow’. The original title was ‘By Jove, I think I’ve got it‘ [shows how little I knew about writing effective post titles, eh?]. Well, it took me a couple of years, but I’ve finally found it. It? That elusive personal niche that everyone keeps talking about. I call it ‘content management and marketing for thought leadership‘ and it is my passion and my purpose in life.
Trending topics in content marketing
Later today, I'll be posting on some major changes that are happening in my business and on this site -- you'll want to be sure to check back later! In the meantime, every day I pull together the best of what I've read on one aspect of my focus. Mondays are all about content marketing … Continue reading Trending topics in content marketing
The small business social media cheat sheet
I’m a visual guy and as you can tell from reading this blog I love infographics and I curate them quite a bit. This one is better than most. Take a hard look and ponder the data and what it means to you and your organization… The small business social media cheat sheet [infographic] - … Continue reading The small business social media cheat sheet
Getting Things Done [GTD] and content marketing
I maintain that 'how do I add content marketing to my plate and still get home for supper?' is one of the most pressing issues in social media today. The pundits all say that this is the year for curation and content marketing but not a lot of experts are giving direction to thought leaders … Continue reading Getting Things Done [GTD] and content marketing
13 Ways Social Media Scares Marketers
Cute! Heidi Cohen has 13 ways social media scares marketers for Friday the 13th. The first one comes up in every social media class and preso her in Northeast Wisconsin… Social media is scary for marketers. Used to controlling their brand and messages, they feel most comfortable using one-to-many media for distribution. By contrast, social … Continue reading 13 Ways Social Media Scares Marketers
Thought leadership humor
http://www.xtranormal.com/site_media/swf/flvplayer.swf via xtranormal.com Dana VanDen Heuvel shared this with me as something we need to show at our social media bootcamp today. Had to share it here! btw, there's still time to sign up. You can get more info here... Related articles Am I a thought leader? (e1evation.com) So you wanna be a thought leader? … Continue reading Thought leadership humor
We have to change the way we deal with ‘partners’
Image via Wikipedia All vendors, heck, EVERYONE needs to rethink the way we interact with customers, especially now that there are 400 million Facebook members, 100 million of which access the service via smartphones... "Traditional Web sites are being replaced by social media and Web 2.0 communities for vendor and partner marketing and sales activities, … Continue reading We have to change the way we deal with ‘partners’
Todd Lohenry LLC 