Recommended Reading; Brand Stand

I just started digging into Craig Bading's book "Brand Stand" and it looks very promising... There is a growing need among consumers for brand authenticity and informative content from which they can make up their own minds. Audiences are asking for and, in some cases, demanding true engagement with their brands. With the expectations and … Continue reading Recommended Reading; Brand Stand

12 experts on the key thought leadership trends for 2012

Craig Badings has put together an epic post on thought leadership trends for 2012. He starts… I asked 12 people who I consider to be leading global commentators on thought leadership as well as a couple who have produced some amazing thought leadership programs in-house over the years to comment on four critical thought leadership … Continue reading 12 experts on the key thought leadership trends for 2012

Am I a thought leader?

Here's a bonus for paying attention late on a Friday afternoon. Super smart social media guy Dana VanDen Heuvel just went nuts and posted almost everything he has ever written on Scribd. Here's a sample that he used in our panel discussion on 'Thought Leadership Marketing' just yesterday... Am I a Thought Leader? Self-Diagnostic Test … Continue reading Am I a thought leader?

Let’s roll, Nilofer!

Nilofer Merchant is a kick-a$$ woman from Silicon Valley about whom I have posted several times before [search box!]. Here she is at TED speaking about innovation... I think you can why I've been blown away by her for years -- she's a deep thinker and engaging communicator, Nilofer totally rocks! Well, today Nilofer just … Continue reading Let’s roll, Nilofer!

Share, share, share…

Hmmm. Looks like everything you need to know about social media you may have learned in kindergarten. Not quite, but this confirms some of my preconceived notions..."There are hundreds of ways to exploit social media to help your business or to build your personal brand but one that should stand head and shoulders above any … Continue reading Share, share, share…