I maintain that 'how do I add content marketing to my plate and still get home for supper?' is one of the most pressing issues in social media today. The pundits all say that this is the year for curation and content marketing but not a lot of experts are giving direction to thought leaders … Continue reading Getting Things Done [GTD] and content marketing
Tag: Business
11 Ways to Use Content to Build Online Authority
HubSpot has some great thoughts on building online authority that I’d like to share with you… When someone talks about achieving online authority, what do they mean? And why are so many marketers and business owners fighting to be the online authority in their industry? Being an online authority essentially means you're not only a … Continue reading 11 Ways to Use Content to Build Online Authority
13 Ways Social Media Scares Marketers
Cute! Heidi Cohen has 13 ways social media scares marketers for Friday the 13th. The first one comes up in every social media class and preso her in Northeast Wisconsin… Social media is scary for marketers. Used to controlling their brand and messages, they feel most comfortable using one-to-many media for distribution. By contrast, social … Continue reading 13 Ways Social Media Scares Marketers
Publish or Perish 2.0
Yesterday I spoke at an in-service day for teachers at Northeast Wisconsin Technical College on the topic of social media for academic thought leaders. Here's my preso... Publish or Perish 2.0 http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=nwtcpreso-120111043946-phpapp02&stripped_title=publish-or-perish-20&userName=toddlohenry View more presentations from e1evation, llc
12 experts on the key thought leadership trends for 2012
Craig Badings has put together an epic post on thought leadership trends for 2012. He starts… I asked 12 people who I consider to be leading global commentators on thought leadership as well as a couple who have produced some amazing thought leadership programs in-house over the years to comment on four critical thought leadership … Continue reading 12 experts on the key thought leadership trends for 2012
Thought leadership humor
http://www.xtranormal.com/site_media/swf/flvplayer.swf via xtranormal.com Dana VanDen Heuvel shared this with me as something we need to show at our social media bootcamp today. Had to share it here! btw, there's still time to sign up. You can get more info here... Related articles Am I a thought leader? (e1evation.com) So you wanna be a thought leader? … Continue reading Thought leadership humor
We have to change the way we deal with ‘partners’
Image via Wikipedia All vendors, heck, EVERYONE needs to rethink the way we interact with customers, especially now that there are 400 million Facebook members, 100 million of which access the service via smartphones... "Traditional Web sites are being replaced by social media and Web 2.0 communities for vendor and partner marketing and sales activities, … Continue reading We have to change the way we deal with ‘partners’
Why Every Entrepreneur Should Write and 9 Tips To Get Started
Image by Dharmesh Shah via CrunchBase "The best part of blogging is the people you will meet"- Hugh MacLeod repeating wisdom from Loic Lemeur to me at the Big Pink at 2 am in South Beach after the Future of Web Apps 2008. If you asked me to tell you a list of three of … Continue reading Why Every Entrepreneur Should Write and 9 Tips To Get Started
Am I a thought leader?
Here's a bonus for paying attention late on a Friday afternoon. Super smart social media guy Dana VanDen Heuvel just went nuts and posted almost everything he has ever written on Scribd. Here's a sample that he used in our panel discussion on 'Thought Leadership Marketing' just yesterday... Am I a Thought Leader? Self-Diagnostic Test … Continue reading Am I a thought leader?
Ponder this 2/14/2010
Image by Oversocialized via Flickr Your Sunday morning collection of profound stuff to think about all day long. The big buzz this week WAS Buzz and the ancillary issues it raises... "I’m having a hard time deciding whom to follow on which network with duplicate shares everywhere. The problem is compounded further by folks who … Continue reading Ponder this 2/14/2010
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