Framing your social media efforts

When Chris Brogan speaks, I listen. This time I take issue..."There are three main areas of practice for social media that your company (or you) should be thinking about: listening, connecting, publishing. From these three areas, you can build out your usage of the tools, thread your information networks to feed and be fed, and … Continue reading Framing your social media efforts

Stop doing random acts of lead generation!

"I don’t know about you but I seldom meet a B2B marketer who time to think. And it seems that the pressure keeps building as more of us seek to do more with less.That said, it’s vital for us to think before we execute. It’s not about doing more campaign activity… it’s about doing the … Continue reading Stop doing random acts of lead generation!

Welcome…

...to all my new friends from the Green Bay Chamber of Commerce 'How to be a social media rockstar' event -- it was great to meet you all at St. Norbert yesterday! Your heads are probably all swimming from all the content I crammed into the preso yesterday. Is there anything you'd like me to … Continue reading Welcome…