Here's part 3...As I introduced at the beginning of this post, using social media to react is just the beginning. But at some point it takes a shift to not only react, but also lead. Demonstrating the value of social media is our mission in 2011. In 2012, proving the value of the insights learned … Continue reading Building the case for social media, part 3
Category: Thoughts
#hottoppix for June 9, 2011
Things we've been tracking in the past 24 hours... The Innovation Gap: As Product Cycles Turn, Nokia and RIM Scramble for Market Share - Knowledge@Wharton June 9, 2011 8 ways to overcome the fear of selling June 9, 2011 The Law of Emotional Connection June 8, 2011 7 Ways to Make Testimonials … Continue reading #hottoppix for June 9, 2011
Building the case for social media, part 2
Here's the second installment...For some of you, I’m preaching to the choir. Perhaps this comes across as rudimentary or common knowledge. But in my experience, social media is largely siloed in marketing departments. And for those businesses experimenting with customer engagement in social media, engagement insights and lessons are largely siloed within the service department. … Continue reading Building the case for social media, part 2
A Beginner’s Guide to RSS and Google Reader
Google Reader is the killer app for 'personal news aggregation' for 'thought leadership' marketing. It all comes down to effectively managing rss feeds...What is RSS? An RSS Reader is a simple and easy way to read your favorite news site or blogs. Instead of going out to these site to read the most recent stories … Continue reading A Beginner’s Guide to RSS and Google Reader
Building the case for social media, part 1
Thanks to Brian Solis for curating these videos and calling them to my attention...Your businesses faces great change. This statement is true about customers, competitors, and everyone else affecting market behavior. The question is, what are you going to do about it? Customer engagement, and specifically customer engagement in social media offers many benefits that … Continue reading Building the case for social media, part 1
How to use Facebook for business…
Image via CrunchBase...is a hot topic in every social media seminar I do. John Jantsch has some excellent guidance in this article..."Facebook continues to grow in popularity with small business to the point where it’s no longer a matter of if you should be utilizing this platform as how. It’s really no surprise to me … Continue reading How to use Facebook for business…
How To Be The Ultimate Road Warrior
via twistimage.com Travel much? Then you might benefit from this advice from social media superstars Chris Brogan [above] and Mitch Joel [here]... Posted via web from e1evation, llc
Have you tried Alltop?
via techcrunch.com It's an online magazine rack with many of the world's top sources gathered together by category. It's an excellent place to shop for great content for Google Reader, too! Related articles by Zemanta How to add more sources to your social newspaper (holykaw.alltop.com)
Google Reader 201
Image via CrunchBaseWhile I'm reluctant to recommend any tool by Yahoo! [this includes Flickr, etc.] due to their uncertain future, I found a need for Yahoo! Pipes today. What is Pipes?The tool consists of two major components: an interface, called an editor, where a Pipe is put together; and an execution engine that runs the … Continue reading Google Reader 201
Google Launches Its Groupon Competitor Wednesday
Google Executive Chairman Eric Schmidt has announced that the search giant will launch its Groupon competitor on Wednesday, starting with Portland. The news that Google is getting into the daily deals space is not a surprise. Google attempted and failed to acquire Groupon for $6 billion last year. A few months later, Mashable exclusively learned … Continue reading Google Launches Its Groupon Competitor Wednesday
Todd Lohenry LLC 