Category: Local Search

BrightLocal's Local Citations Trust Report explores the importance of correct citations in local business listings and online directories. How do they affect consumers searching for local businesses, and what does this mean for local SEO? Source: Local Citations Trust Report: How do business listings impact consumer trust? | BrightLocal

Understand exactly what Google is looking for to rank your local business higher than your competition in your city.  Source: Beginner Local SEO | The Foundations of What Google Wants

Google changes something related to Local SEO very frequently. This timeline is updated weekly and contains all the known updates to Google My Business or Local SEO since 2018. We will also include algorithm updates that impact the 3-pack (local results). Source: Timeline of Local SEO Changes in 2018 | Google My Business Update History

Online reviews are super important for local businesses, but which sites should you focus your efforts on? Source: Which Sites Should You Focus on for Reviews? - Whitespark Weekly - Whitespark

Content marketing has taken on a life of its own as a buzzword in our industry. With reduced organic reach over both search and many social channels, it’s never been more important to focus on promotion strategies that cut through the noise and get content discovered. Source: https://searchengineland.com/7-marketing-and-promotion-tactics-to-get-your-content-discovered-293734

Loyal customers are both your cheerleaders and bodyguards. Contributor Wesley Young shares six ways to boost local search results using customer loyalty. Please visit Marketing Land for the full article. via Customer loyalty: A key ingredient for successful local search results — blogsieve

Website usage in the US has stalled. And with at least 90% of the US adult population already using the internet, growth in website usage is unlikely to come from new users. New data from Adobe – showing a 2% drop in website visits between January 2015 and December 2017 – has the analysts arguing… … Continue reading The Battle for Website Visits is Increasingly Being Fought on Smartphones →

"According to Brandmuscles’s 2018 State of Local Marketing Report which surveyed over 2,700 “dealers, agents, franchisees and distributors of national and global brands,” 64% said that the actual SMB owner executes all marketing efforts. Another 26% said marketing is a team effort but not anyone’s full-time job and 7% have a dedicated marketing professional on … Continue reading Study: 97% of SMBs DIY Marketing, Most Don’t Get It →